After years of frustration in trying to keep up with happenings in Ann Arbor, MI the Loop team decided to do something with the often-discussed challenge of finding out what's happening around town.
It began with discussions between us and event hosts. Here we discovered that lack of common system turns putting events in community calendars into a time-intensive ordeal. Frequently, the process, if completed, would involve an impossibly large time-drain.
For community members, the result is that event information largely stays siloed within individual websites and Facebook pages. Instead of having a single spot in which to view and filter events, you are left bouncing around from source to source and webpage to webpage. Even for people familiar with a city, keeping up to date with a small group of favorite places becomes a big challenge.
So we tackled the problem on two fronts. The Loop mobile app (on android and iOS) provides a clean, easy to use, and intelligent interface for accessing and engaging with these events. Without changing the existing habit of only posting once or twice, Loop Partner allows businesses to syndicate their events in dozens of places, both local and national.
It's going to be quite a ride.